Real numbers, on the website, before you have to talk to anybody
Three shapes a project takes, what each one lands between, and the four things that genuinely move the number. Nothing here is a quote — but nothing here is “it depends”, either.
A site
You need to exist online properly, and soon.
A handful of pages built around one thing you want a visitor to do. Written with you, not filled in around your logo, and yours to edit afterwards without calling us.
- Design made for you, not picked from a shelf
- Everything a phone needs, first rather than last
- Set up so search engines can read it
- Editable by you, with a walkthrough
A first version
You have an idea and you want the real, smallest version of it.
The version you can put in front of actual users and learn something from. Accounts, payments, an admin screen you can run it from — the parts that decide whether a product survives its first hundred people.
- Everything in a site, plus the product itself
- Accounts, payments and permissions
- An admin area you can run the business from
- Thirty days of fixes after launch
Somebody in your corner
It is live, and you would rather not think about it.
Hosting, updates, backups and a person who answers. A few hours of changes each month, so the small improvements actually happen instead of piling up on a list.
- Hosting, backups and updates
- A few hours of changes a month
- Someone who answers within a working day
- No lock-in, and no notice period
Why one project costs twice what another does
Four things, and none of them is how many pages there are. If you can tell us where you stand on these, we can usually give you a band on the first reply.
- Accounts
- People logging in changes almost everything about a build
- Money
- Taking payments means rules, refunds and edge cases
- Other systems
- Anything that has to talk to software you already use
- Deadline
- A fixed date is workable; a short fixed date costs more
Tell us your number
It is not a negotiation tactic and we will not spend it just because it is there. Knowing the budget is how we work out what fits inside it — and if nothing does, that is a two-minute answer instead of a three-week conversation.
What you get whatever you spend
Two thousand pounds or twenty — these do not change. They are the parts that decide whether you are still glad about this in a year, so they are not an upgrade.
A fixed price in writing before anything starts
Design you see and sign off before a line is built
A working link from the first week of the build
Everything in your name — code, domain, hosting, accounts
A recorded walkthrough at the end
Thirty days of fixes after launch
The six people always ask
Answered here rather than saved for a call, because a question you have to book a meeting to get answered is a question somebody decides not to ask.
Can you do it cheaper?
Usually, by building less. We would rather cut the scope in half and launch than shave the price and rush — the second one always costs more in the end. Tell us the number you have and we will tell you honestly what fits inside it.
What if it takes longer than you said?
That is our problem, not your invoice. The price is fixed at the scope you signed off. If you change what you want halfway through — which is normal — we price the change before we build it, so you always decide with the number in front of you.
Do I own it?
Completely. The code is yours, the domain and hosting are registered in your name, and every account is set up under your email. You can take the lot to another studio the day after launch and we will help them find their way around.
Can you work with what we already have?
Often, yes. Sometimes the honest answer is that fixing the existing thing costs more than replacing it, and we will show you the arithmetic rather than just asserting it.
How do payments work?
A site is split in two: half to start, half at launch. A product build is split across the stations, so you are never paying far ahead of what exists. Everything is invoiced from a UK company with a VAT number on it.
What if I only have an idea and nothing else?
That is the normal starting point, and it is the part we enjoy most. You do not need a spec, a wireframe or a technical vocabulary — you need to be able to describe who it is for and what it should do for them.