Four kinds of thing we build, and what each one involves
Most projects are one of these or a mix of two. If what you want is not here, write anyway — we will tell you honestly whether it is us you need.
A website that actually works for you
For anybody whose current site is a business card nobody reads
Not a template with your logo dropped in. A site built around the one thing you want a visitor to do, fast enough that nobody leaves waiting for it, and easy enough to edit that you will actually keep it up to date.
An app people keep on their phone
For an idea that only makes sense in somebody’s pocket
We build for the web first, so it works on every phone the day it launches and you are not waiting on an app store to approve a typo. When there is a real reason to be in the stores, we put it there too.
A product with customers in it
For founders taking an idea to its first paying users
Accounts, subscriptions, permissions, an admin screen you can run the business from — the unglamorous half that decides whether a product survives its first hundred users. We build the smallest version that is genuinely useful, then grow it from what people actually do.
Software that does the boring bit
For a small business drowning in spreadsheets and copy-paste
The job somebody on your team does every Tuesday morning, done by software instead. Usually the cheapest work we do and almost always the one that pays for itself first.
The half nobody advertises
These are true whether you are spending two thousand pounds or twenty. They are the parts that decide whether you are still glad about this in a year.
A fixed price in writing before anything starts
Design you see and sign off before a line is built
A working link from the first week of the build
Everything in your name — code, domain, hosting, accounts
A recorded walkthrough at the end
Thirty days of fixes after launch
What we will talk you out of
A studio that says yes to everything is a studio that has never had to explain a failed project. These are the four we turn down most often, and the reasons are the same every time.
Building everything at once
The full idea, version one, before anybody has used any of it. It is always slower, always dearer, and the half you were most sure about is usually the half people ignore. We would rather launch a third of it and let the rest be decided by evidence.
An app when a website would do
Plenty of ideas that arrive described as apps are websites, and a website costs less, launches sooner and does not need anybody to install anything. We will say so — and if it genuinely needs to be an app, we will say that too.
Custom software you can buy off the shelf
Sometimes the honest answer is a thirty-pound-a-month tool and an afternoon setting it up. Saying so costs us a project and gains us somebody who trusts us the next time, which is a trade we are happy to keep making.
A deadline nobody believes in
We can usually work to a real date if we hear about it early. What we will not do is agree to one we can already see is impossible and hope — that ends with something rushed, and the rushed part is always the part your customers touch.